Mobile attribution and analytics firm AppsFlyer has released its Ad Revenue Attribution solution for its customers worldwide.
The service allows developers to view all forms of revenue generated by their app and from what sources. It supports advertising platforms like AdColony, AdMob, AppLovin, Chartboost, ironSource and Unity Ads.
All revenue streams will now be accessible from one dashboard, providing easy access to marketers and developers to all the data they need. This, it claims, will help inform decisions on ad campaigns, retargeting and segmentation.
Easier for everyone
"Previously, only the most advanced marketers were able to include ad revenue in their LTV calculations as this required setting up a number of custom integrations in a third-party business intelligence platform, which is both challenging and time consuming," said Matan Tessler, Head of Product at AppsFlyer.
"As a result, many marketers were left to optimise their campaigns based on an incomplete LTV calculation. Ad Revenue Attribution will eliminate this problem moving forward so marketers will be well informed and able to make campaign decisions that will maximise their ROI."
AppsFlyer most recently found that Android users are more likely to uninstall apps than iOS users, with a 30% higher uninstall rate for games alone.