Super Mario Run generates $14 million during its first three days of launch

Yet more numbers run in

Super Mario Run generates $14 million during its first three days of launch

Super Mario Runhas made an estimated $14 million in revenue in its first three days of launch.

The latest figures come from App Annie, which estimates that 1.4 million players converted to paid players. This equates to a 4% conversion rate based on the firm's estimate of 37 million downloads.

Breaking it down further, App Annie estimated that 11 million downloads came from the US alone. The game achieved a 7% conversion rate in the country, generating an estimated $8 million in revenue.

Super Mario Run is also estimated to have generated $3 million in revenue from Japan, and $0.6 million from the UK. These regions generated 7.5 million downloads and 1.5 million downloads respectively.

All adds up

App Annie had previously claimed that Super Mario Run generated $4 million in its first day of release. It is therefore suggesting it made an additional $10 million in the following two days.

It's still a long way off both SuperData's estimate of $60 million in the first month and Sensor Tower's estimate of $71 million in the same time period.

That said, if App Annie's data is accurate, it has already beaten SuperData's estimate of 30 million downloads, and is well on its way to beating Sensor Tower's estimate of 50 million downloads.


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.


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