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In-app spending generated $500 million in revenue during Christmas 2016

In-app spending generated $500 million in revenue during Christmas 2016

In-app spending during the Christmas weekend grew 52% to $500 million in 2016 compared to 2015, according to Sensor Tower.

The intelligence firm found that 87% of this spend came from mobile games alone. This equates to approximately $439.5 million.

Breaking it down by platform, Sensor Tower found that in the US in-app revenues grew 66% on Android for the weekend. iOS revenues grew a comparatively smaller 18%, but still generated $98 million.

The usual suspects

The games that topped the spending for Christmas worldwide were the usual suspects – Clash Royale led the way, followed by Monster Strike, Clash of Clans, Pokemon GO and Fate/Grand Order.

The latter title is a relative newcomer to the top grossing ranks and has repeatedly out-grossed Pokemon GO in Japan during 2016.


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.

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