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Older iPhones outperformed latest iPhone 7 across the world during Christmas 2016

Samsung dominates Android sales

Older iPhones outperformed latest iPhone 7 across the world during Christmas 2016

Both the iPhone 5 and iPhone 6 outperformed the iPhone 7 over the Christmas period in 2016, according to AppsFlyer.

The data comes from the firm's recent 2016 Holiday Season Study which looked at sales data and phone activations during the period.

It shows that the iPhone 6 was the most popular phone in the US, making up 36% of all iPhone activations. The iPhone 7 accounted for 33% of activations.

Across the pond

In Western Europe, AppsFlyer found that the iPhone 5 made up 42% of all iPhone activations. The iPhone 7 sold even fewer than in the US, with only a 17% share of activations.

On Android, Samsung was the clear winner in both the US and Western Europe. Samsung devices accounted for 50.5% of activations in Europe and 47.8% in the US.

As for sales and installs on devices, the study found that Black Friday and Cyber Monday were the most popular days for users to make purchases in both regions.

Both sales and installs declined from Cyber Monday to Christmas. However, from Boxing Day, installs rocketed up as new device owners populated their phones with apps.


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.