Discover how to get funding for your games at Pocket Gamer Connects London 2017

Learn who to approach and get tips on investment

Discover how to get funding for your games at Pocket Gamer Connects London 2017

Pocket Gamer Connects London 2017 (January 16th to 17th) is just over a week away, and we have a packed schedule awaiting you.

Today we’re focusing on the Show Me the Money track, where anyone from indies to studio heads can learn all about the different sources and approaches to raising funds.

If you want more details on the entire conference and to buy tickets, head straight to the Pocket Gamer Connects London 2017 website.

Show me the money!

The Show Me the Money track, hosted by Strike Gamelabs Commercial Director Ella Romanos, consists of six sessions dedicated to mobile games industry experts dealing out key advice on exactly where to get investment and how.

The introductory keynote is hosted by Execution Labs Co-Founder and Business Chief Keith Katz, and is entitled ‘Why Investors Say “No” To Game Studios When They Come Asking For Investment’.

Katz will aim to make studios better prepared when seeking funds in a session that will also touch upon the differences between equity investors and publishers.

Later, British Film Institute certification analysts Julia Brown and Colm Seeley will host a session entitled ‘UK Tax Relief – Can I get it?’, and will run through the options available to UK developers.

There will also be a panel session called ‘We Would Rather Make VR But Guess What – We Are Still Funding Mobile Games’. Expert panellists include Cloudcade Canada COO Johan Eile, Affiniti Ventures Managing Partner LK Shelley, CV Capital Senior Advisor, Mobile & Gaming Jim Ying, Rovio Senior Publishing Manager Matthew Wilson and Gree SVP of Business & Corporate Development Shanti Bergel.

Other sessions include ‘The Current M&A Market For Games & Predictions For 2017’, ‘Dynamic Pricing - Opportunities & Pitfalls’ and a talk by Animoca Brands CEO Robby Yung on mergers and acquisitions in the games industry.

Check out the schedule for the full list of Show me the Money sessions.

Of course, there will also be plenty of games industry experts, publishers and investors at the event - we're set for a record attendance in fact.

Register to Pocket Gamer Connects London 2017 to get access to plenty of networking opportunities at the conference and the PG Party, as well as the meeting system where you can see who’s going and ask them for a meeting!

Head of Content

Craig Chapple is a freelance analyst, consultant and writer with specialist knowledge of the games industry. He has previously served as Senior Editor at, as well as holding roles at Sensor Tower, Nintendo and Develop.