Learn the secrets to monetisation and retention at Pocket Gamer Connects London 2017

Experts share their advice

Learn the secrets to monetisation and retention at Pocket Gamer Connects London 2017

Pocket Gamer Connects London 2017 (January 16th to 17th) is just a week away, and we have a packed schedule awaiting you.

Today we’re focusing on the Monetise, Retain, Acquire track, where attendees will learn about the most important trends in user acquisition, retention and monetisation.

If you want more details on the entire conference and to buy tickets, head straight to the Pocket Gamer Connects London 2017 website.

Top tips

The Monetise, Retain, Acquire track, hosted by Unity Evangelist Oscar Clark, consists of a whopping 26 sessions, all discussing the top trends in each subject area, with experts sharing the lessons they have learned from working in the mobile games business.

The introductory Superstar Session will be from Vesa Jutila, VP of Content and Commercial Partnerships at Rovio spin-off Hatch Entertainment. In the session entitled ‘Hatch – A New Era For Monetisation Premium Games’, Jutila will discuss its innovative new streaming service for mobile devices, and why developers like Ustwo and Camouflaj are on board.

Next up is the keynote from Heracles Partner Eric Seufert, who will use his expertise from his current job and career in marketing and user acquisition at companies like Rovio for his session on the next UA megatrends.

Other sessions include Megacool Co-Founder Aurora Klaeboe Berg on ‘Growth Features That All Game Developers Should Know About’, Lockwood Publishing COO Oliver Kern on ‘Establishing The Lifetime Value Of A User’ and Helpshift Head Sales Manager Keri Combs on ‘How To Launch In-Game Support And Drive Player Engagement’, to name just a few.

Check out the schedule for the full list of Monetise, Retain, Acquire sessions.

For more information about Pocket Gamer Connects London 2017, which takes place on January 16th and 17th, and to register, head to the event website here.

Senior Editor

Craig Chapple is Senior Editor of and He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.