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Team17 boosts biz dev and marketing teams as it targets US developers

Looking to raise its profile abroad

Team17 boosts biz dev and marketing teams as it targets US developers

UK indie games label Team17 has bolstered its biz dev and marketing staff as it pushes to attract more developers from the US.

Former 505 Games VP of Business Development and Strategic Relationships Justin Berenbaum joins the company as Head of Publishing and Business Development for Asia and the Americas.

He is joined by another former 505 Games member, Matt Benson, who will act as Business Development Manager in the UK. Ste Stanley has also been named as the new Marketing and Sales coordinator.

Rounding off the new hires are Ian Pickles as Senior Producer on External Projects and Ellie Spanovic as Community Manager.

Going for it

"There is a massively diverse talent pool in the States," said Team17 CEO Debbie Bestwick in an interview with GamesIndustry.biz.

"We are well known amongst developers in the UK and Europe, but a lot of the developers in North America know us as Team17: the guys who created Worms.

"It is about taking what we're doing so well in the UK and into America. Justin is a key part of that in terms of his heritage - he is based in LA, which really helps. I really want to go for it."

The company raised $21.8 million in funding in September 2016 to grow its business. While largely PC and console-focused, Team17 does occasionally publish titles to mobile and is branching out into VR.


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.