Android sales in the US declined to 55.3% of all smartphones sold during the three months ending November 2016, according to data from Kantar World Panel.

The latest sales report from the firm found that Samsung phones accounted for 28.9% of all smartphone sales in the US alone. The iPhone 7, 7 Plus, and 6S made up 31.3% of all phones sold during that period.

In Europe's top five markets, Android devices accounted for 72.4% of all phones sold while iOS made up 24.6%. Kantar claims this is an uptick for both ecosystems as Windows phone loses its market share.

iPhone in China

China saw iOS sales drop to 19.9% of all smartphone sales. Nearly 80% of all smartphone sales in the region were Android phones thanks to the strong local market.

That said, the iPhone 7 was the best-selling device in Urban China for the period. It accounted for 6.6% of all phones sold.

It's worth noting that these three months do not include the holiday period which is typically strong for iOS devices as people purchase the latest iPhone as gifts.