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Publishing experts discuss the role of mobile game publishers in 2017

Publishing experts discuss the role of mobile game publishers in 2017

As part of Pocket Gamer Connects London 2017, Steel Media's Chris James led a panel of publishing experts in a discussion on the current state of mobile games publishing.

Joining him were;

John Robinson, VP of Business Development at Nexon;
David Mohr, General Manager for Europe at Gamevil;
Kevin Egan, Business Development at KamaGames;
Henry Lowenfels, VP of Business Development at Scopely;
Josh Larson, Chief Revenue Officer at Kongregrate, and;
Jeferson Valadares, GM/VP of Product Development at Bandai Namco Games America.

"Developers are currently pretty sceptical about mobile publishing, and rightly so," said Robinson, adding that it is proving harder to find developers who want to work with the bigger publishers.

Mohr said that Gamevil look for "good teams" – not necessarily "ones that wear a nice suit", but a team that look like they're going to deliver the end product.

On what makes a good team, Larson suggested that a developer "knowing what they want from a publisher" was key to indicating a good team, but also investigating their prior track record, even if they've failed.

"We prefer the people who have suffered," added Valadares, continuing that sometimes what may appear as "perfect" is never "real", and publishers instead want people who've had experience with failure as well as success so they have a better perspective.


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.

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