News

AppsFlyer raises $56 million for better mobile marketing data and AI-driven insights

Date Type Companies involved Size
January 18th, 2017 investment AppsFlyer $56m
AppsFlyer raises $56 million for better mobile marketing data and AI-driven insights

Mobile measurement firm AppsFlyer has raised $56 million in a Series C funding round as it aims to improve mobile marketing measurements.

The firm said it measured an estimated $6 billion in mobile ad spend in 2016 and aims to continue expanding its services with broader measurement capabilities.

It’s also working on AI-driven insights and sophisticated analytics.

Big spender

AppsFlyer anticipates there will be worldwide spend of over $1 trillion in marketing in 2017.

The investment came from the likes of Qumra Capital, Goldman Sachs Private Capital Investing, Deutsche Telekom Capital Partners, Pitango Growth, Eight Roads Ventures, Magma Ventures and Pitango Venture Partners.


Senior Editor

Craig Chapple is Senior Editor of PocketGamer.biz and InfluencerUpdate.biz. He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.

Comments

1 comment
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Piotr Plachta Founder at ToroGrowth
Wow! Congratulations guys.