London-based mobile video platform LoopMe has closed a $10 million funding round to push its AI-driven marketing services.

The funding round was led by Impulse VC and Harbert European Growth Capital. Existing investors Holzbrinck Ventures and Open Ocean Capital also provided additional investment.

The additional funding will be used to further develop its AI-driven platform and expand its business. LoopMe is also looking to open offices in Amsterdam, Chicago and Singapore through 2017.

The future of brand marketing

"AI driven video ads are the future of brand marketing. LoopMe's technology opens up a window into people's thoughts and feelings, discovering what they like and dislike, which elements can trigger a reaction or a measurable, physical and emotional response." said LoopMe CEO & Co-Founder Stephen Upstone.

"This makes brand advertising significantly more effective at driving brand KPIs, foot traffic and offline sales."

In addition to the funding round, LoopMe announced that AI expert George John will be joining the company's board of directors. John has previously held roles at NASA, Epiphany, Salesforce and Yahoo.