Trade organisation Women In Games has established its Ambassador scheme with 43 women in the UK and European games industry.
The Ambassadors will reach out to young women in education and encourage them to join the games industry by explaining the opportunities and roles available within.
They will also work with local industry and education leaders, as well as local governments, to promote women in the games industry.
Martine Spaans, founder of Tamalaki, is part of the first batch of Ambassadors. She is joined by Ripstone Games Producer Rachel Gregg-Smythe, The Chinese Room's Jessica Curry, and more – the full list can be found on Women In Games' website.
The next generation
"We are delighted to have the support of Google's Women Techmakers for the launch of our Women in Games Ambassador programme," said Marie-Claire Isaaman, CEO of Women in Games.
"We are extremely excited to see what our Ambassadors will achieve and confident that this initiative will have substantial impact in supporting us with our strategic goals."
Women In Games has previously established a mentoring scheme back in September 2015. The scheme was designed to pair women looking to get into the industry with experts already in the field.