Sega secures licensing deal for new mobile idle game WWE Tap Mania

US studio The Tap Lab working on title

Sega secures licensing deal for new mobile idle game WWE Tap Mania

Sega Networks has secured a new partnership with World Wrestling Entertainment (WWE) to publish a new free-to-play mobile title called WWE Tap Mania.

The idle game is being developed by US studio The Tap Lab and is expected to launch later this year.

Its set to include a roster of past and present wrestling stars, and will feature a number of live in-game events such as WrestleMania, SummerSlam and Royal Rumble.

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“At Sega, we like to find new ways to bring brands and experiences to a wide mobile gaming audience,” said Sega Networks COO Naoki Kameda.

“This partnership with WWE presents a fresh opportunity for collaboration. Working with WWE, a monumental leader in global entertainment, along with The Tap Lab, a studio known for crafting action-packed games that are fun at their core, we’re confident that WWE Tap Mania will delight WWE fans worldwide.”

Based in Cambridge, MA, The Tap Lab was founded in 2009 and has worked on games such as Tiny Tycoons, Bigfoot Hunter, BMO Snaps and PolitiCats.

Tap Mania is not the only game using the WWE license, in January 2017 Scopely launched match-3 RPG WWE Champions after 13 months in soft launch.

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Craig Chapple is a freelance analyst, consultant and writer with specialist knowledge of the games industry. He has previously served as Senior Editor at, as well as holding roles at Sensor Tower, Nintendo and Develop.