Mobile marketing infrastructure firm Tenjin has added support for Google's Daydream VR to its suite of analytics tools.

The support will allow developers to track the effectiveness of Daydream app install campaigns. They can also study user behaviour in their Daydream apps to better determine their LTVs.

Easy to build for

"For many app developers, VR represents the next great frontier, and Daydream is the perfect example of a platform that is easy to build for, provides a great user experience, and holds the potential for mass consumer adoption," said Christopher Farm, Co-Founder and CEO of Tenjin.

"Our goal is to remain on the cutting edge of mobile marketing and app analytics, and we are very pleased to make our marketing infrastructure available to app developers on Daydream in order to help marketers get the most out of the platform."

Tenjin is continually expanding its services through new services and partnerships. In February 2017 it partnered with Looker and Chartio to improve its marketing capabilities.