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Tenjin adds Google Daydream support to its mobile marketing platform

Track installs and user behaivour in Daydream apps

Tenjin adds Google Daydream support to its mobile marketing platform

Mobile marketing infrastructure firm Tenjin has added support for Google's Daydream VR to its suite of analytics tools.

The support will allow developers to track the effectiveness of Daydream app install campaigns. They can also study user behaviour in their Daydream apps to better determine their LTVs.

Easy to build for

"For many app developers, VR represents the next great frontier, and Daydream is the perfect example of a platform that is easy to build for, provides a great user experience, and holds the potential for mass consumer adoption," said Christopher Farm, Co-Founder and CEO of Tenjin.

"Our goal is to remain on the cutting edge of mobile marketing and app analytics, and we are very pleased to make our marketing infrastructure available to app developers on Daydream in order to help marketers get the most out of the platform."

Tenjin is continually expanding its services through new services and partnerships. In February 2017 it partnered with Looker and Chartio to improve its marketing capabilities.


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.

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