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Apple increase App Store prices in Denmark, Mexico, Taiwan and EU countries

Appears to be introducing alternate pricing tiers to affected countries

Apple increase App Store prices in Denmark, Mexico, Taiwan and EU countries

Apple is increasing the its App Store prices in a number of countries including any that use the Euro.

Citing foreign exchange rates as the reason for the change, Apple is upping the prices in Denmark, Mexico and Euro-using markets. The change will not affect auto-renewable subscriptions.

To provide more context, the change means that the cheapest items on the store will now cost €1.09. Previously the cheapest apps and IAPs were priced at €0.99.

The alternative

However, it also appears that Apple is introducing alternative pricings to the affected countries. In its updated pricing structure, the company outlines a separate "alternate tier" of pricing which starts at 49 cents per item in EU App Stores.

In addition to this, Apple is also adding a 5% VAT rate for customers in Taiwan. It will handle all tax collection in the region and will pay developers their share based on the tax-exclusive price.

India, Turkey and the United Kingdom also saw prices in their App Stores increase in January 2017. For the UK, this saw prices jump 25% thanks to the slumping value of the pound.


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.