EA soft-launches potential big hitter The Sims Mobile ahead of FY18 release

Confirms free-to-play approach

EA soft-launches potential big hitter The Sims Mobile ahead of FY18 release

EA has soft-launched the simply-titled The Sims Mobile ahead of its planned FY18 launch.

The game was first launched on May 9th 2017 is currently available in Brazil on iOS, and is available on Google Play. It is unclear which countries it is launched in on the latter platform.

It appears to be a fully-featured Sims game closer to its PC counterpart than EA's previous mobile Sims effort, The Sims FreePlay. Characters and homes are fully customisable and players will need to get their Sims jobs and friends to fulfil their needs.

Live free

It will be a free-to-play game, unlike the mobile ports of The Sims 3 and its expansions. The App Store page confirms the game will feature both ads and in-app purchases, likely focused around the game's customisation.

EA had quietly announced the new title as part of its Q4 FY17 financials. It is set to be a key driver of revenue in its FY18 while the developer also doubles down on live events in its other games.

The Sims FreePlay launched over five years ago and continues to be updated and kept active. According to Senior Producer Amanda Schofield, the game has achieved over 200 million downloads to date.


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