Berlin-based mobile marketing platform Simplaex has closed a $2.6 million series A funding round as it looks to expand its business and services.

The investment came from Target Partners, Antheria Holding AG, and High-Tech Gründer Fonds. The company plans to use the money to reposition itself as a data insight & activation platform and move beyond just the games industry.

Along with the funding, Simplaex is gaining a new CRO by hiring former Adgorithms VP of Sales & Business Development Perry Ofir.

Meaningful data

"There has been a lot of technological progress in the advertising industry, yet most of this progress has barely benefited the advertisers and that is exactly what we aim for," said Jeffry van Ede, Co-Founder and CEO of Simplaex.

"By extracting data meaningfully and instantly acting on it, companies can gain competitive advantage by being more targeted and drive richer customer interactions."

Simplaex has grown rapidly since launching in March 2016. It reached 52 million users by August 2016 and has now surpassed 300 million users.