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NBCUniversal focuses in on mobile with plans to self-publish future games based on its IP

Recent hire Chris Heatherly heading up the new publishing arm

NBCUniversal focuses in on mobile with plans to self-publish future games based on its IP

NBCUniversal's Universal Brand Development division is pushing further into mobile games with plans to start self-publishing games based on its IPs.

The division will use existing NBCUniversal brands such as Despicable Me, Fast & Furious and Jurassic World for its games. It will handle all distribution and marketing of its games, and work with external studios to develop them.

It will be headed up by former Disney Mobile Games SVP and GM Chris Heatherly, who joined NBCUniversal back in September 2016. He is joined by James Molinets and Timothy FitzRandolph, both of whom are previous Disney Mobile executives.

A significant investment

"We are making a significant investment in this space with the team I am building. This is not just a couple of titles. It's about a network of titles," said Heatherly in an interview with VentureBeat.

"Millennials spend their time with games. Brands like Overwatch have much more relevance for young audiences. I'm pleased to find that the leadership here gets that, and our film talent does too."

NBCUniversal has previously found success in licensing its IP to other developers. The Gameloft-developed Despicable Me: Minion Run surpassed 800 million downloads in January 2017, for example.


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.

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