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Full-game demo ad platform AppOnboard raises $4 million to expand operations

Date Type Companies involved Size
May 24th, 2017 investment AppOnboard $4m
Full-game demo ad platform AppOnboard raises $4 million to expand operations

Playable ad firm AppOnboard has raised $4 million to continue to develop and expand its "full-fidelity" game demo platform.

As reported by VentureBeat, unding comes from London Venture Partners, Troy Capital Partners and other venture capitalists and industry members.

AppOnboard was set up by AdColony co-founder Jonathan Zweig, who left the company in 2014 after it was acquired by Opera. It focuses on offering fully-fledged gaming experiences within an ad.

Try before you buy

Its ads offer up a tutorial of the target game played within an ad in another app. The experience is identical to that of the game, rather than having an unrelated, mini-version of the target title.

Ads also come with heatmap analytics, so developers and marketers can see exactly where players are tapping in the ads. These can also be soft-launched to test and tweak the experience before fully releasing the campaign.

AppOnboard is currently only working with personally-vetted publishers as it starts to grow. Interested developers and marketers can find out more on its website.


Former Editor

Ric was formerly the Editor of Pocket Gamer and the Deputy Editor of PocketGamer.biz. He still pops up time to time to review games.

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