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AppsFlyer launches mobile marketing app for advertisers on the go

Check your KPIs while you're on the train or out for a coffee

AppsFlyer launches mobile marketing app for advertisers on the go

Mobile marketing firm AppsFlyer has now launched its own app for its clients to keep connected to their campaigns.

The AppsFlyer Mobile App allows marketers to access all the information on their campaigns directly from their phone.

This includes tracking revenues and other KPIs, as well as sorting the data with filters and groupings to make the data easier to understand.

Always connected

Screenshots can be taken directly from the app to make sharing the data within marketing teams easier. It also supports both Chinese and Japanese-language options alongside English, with more languages set be added in the future.

"Over the last few months, AppsFlyer customers around the world have helped us improve and refine this new mobile app," wrote Appsflyer's Head of Product Marketing Manager Jon Burg in a blog post about the launch.

"On behalf of the entire team, we would like to thank you for all your ideas and encouragement."

AppsFlyer most recently released a report on strategy games on mobile, finding that the genre had an ARPU of $2.23 in the US. It also suffered from a day-30 retention rate of just 3% in the region.


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.

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