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Russia’s mobile games market brought in nearly $700 million in revenue in 2016

Russia’s mobile games market brought in nearly $700 million in revenue in 2016

Russia’s mobile games market brought in $699.3 million in revenue during 2016, according to a report.

Mobile measurement firm Adjust and performance agency Zorka.Mobi have released a new Russian Mobile Market report detailing how the local industry has developed over the last few years.

It cited the GMGC Mobile Games Whitebook 2017 as claiming the overall Russian games market grew by 16% year-on-year in 2016 to $1.89 billion, of which mobile accounted for $699.3 million.

This makes it the 11th most lucrative games market in the world, the report claims.

Retention rates

According to Adjust’s own data for Q1 2017, Russian mobile gamers have better retention on Android than users in other key regions on both paid and organic channels.

Compared to EMEA, APAC and the US and Canada, Russian mobile gamers had the best Day 1, Day 7 and Day 30 retention through organic traffic.

When it comes to paid UA, the country is second to EMEA for Day 1 retention and second to the US and Canada for Day 7. It had the best Day 30 retention rate, however.

Average mobile game retention rates on Android for Q1 2017

On iOS, the results for Russian gamer retention was more mixed when compared to other regions.

When it comes to monetisation, the report claimed that just 3% of mobile gamers make purchases on a regular basis. 11% are said to make purchases from time to time, while 4% seldom make them.

It’s not completely clear how this figure was reached, however.

You can read the full Russian Mobile Market report here.

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Senior Editor

Craig Chapple is Senior Editor of PocketGamer.biz and InfluencerUpdate.biz. He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.

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