UK developer Outplay more than doubled revenues in 2016 to $20 million

Most of its earnings came through IAPs and work-for-hire

UK developer Outplay more than doubled revenues in 2016 to $20 million

UK-based developer Outplay Entertainment more than doubled its revenues year-on-year to £15.5 million ($20 million) in 2016.

Earnings were well up for the preceding year ending December 31st 2015 when the company reported £6.3 million in turnover ($8.1 million).

Profits before tax for 2016 came in at around £687,000 ($885,000), up from a loss of just over £889,000 ($1.1 million) it reported in 2015.

Earnings breakdown

The financial report noted the company had achieved significant growth it the number of users playing its games and the amount of revenue its portfolio of titles was earning.

Outplay has worked on titles such as Castle Creeps, Alien Creeps, Bubble Genius and Bubble Blaze, as well as on external IP such as with Angry Birds Pop.

Most of the company’s revenues came through in-app purchases totalling just under £9.5 million ($12.2 million) in 2016, up from nearly £4 million ($5.1 million) in 2015.

Earnings from advertising came in at £831,000 ($1 million) while 'partnership revenue' more than tripled to £5.3 million ($6.8 million).

In 2016 Outplay acquired UK studio Eight Pixels Square. The developer reported a loss of just below £109,000 ($140,000) for the year ending December 31st 2016.

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Craig Chapple is a freelance analyst, consultant and writer with specialist knowledge of the games industry. He has previously served as Senior Editor at, as well as holding roles at Sensor Tower, Nintendo and Develop.