Ex-ARM and Guerrilla Cambridge staff launch mobile-focused VR studio Virtual Arts

Using triple-A knowledge to develop mobile VR experiences

Ex-ARM and Guerrilla Cambridge staff launch mobile-focused VR studio Virtual Arts

Mobile-focused VR firm Virtual Arts has now officially launched following a successful seed funding round for an undisclosed sum.

The developer was established in December 2016 by former ARM staff Nizar Romdan and Doug Day. Romdan was the Director of Developer Ecosystem and Engineering, while Day was a Game Demo Manager. The pair are now CEO and CTO respectively of Virtual Arts.

Virtual Arts is largely made up of ex-Sony Guerrilla Cambridge staff following the studio's closure earlier in 2017. The developer's last game was PSVR title RIGS: Mechanized Combat League.

The new VR studio will be focused on creating mobile experiences using Guerrilla's experience in triple-A development. It says it is already working with hardware partners across VR, AR, and MR.

Disposable future

"There will soon be a world where virtual reality headsets are as readily available and as easily disposable as coffee cup holders," said Romdan.

"The devices of today with their current performance capabilities will be the dominant devices. The content being delivered to these devices will come from Virtual Arts and the companies using Virtual Arts' unique technology platform to create content."

Romdan, during his time at ARM, appeared on a panel at PG Connects San Francisco 2015 to discuss the future of mobile technology. He said at the time that "mobile technology is going beyond mobile to all devices."


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.