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Tapjoy's rewarded video ads now reach over 581 million users thanks to partnerships with major developers

Tapjoy's rewarded video ads now reach over 581 million users thanks to partnerships with major developers

San Francisco-based mobile advertising firm Tapjoy now reaches 581 million mobile consumers through its ad platform.

Its wide reach has been attributed to the huge growth of its rewarded video ads, which have seen an 80% year-on-year increase in daily unique viewers. It has also seen its quarterly revenues grow 117% year-on-year.

TapJoy has also expanded its range of games which use its ad platform. It is currently working with developers such as Seriously, Jam City, flaregames, ZeptoLab, and Sega to deliver rewarded video ads for their games.

Tremendous growth

"Our ad platform experienced tremendous growth during the past two quarters thanks to several important advances in our technology, a continued supply of engaging ad content from industry-leading advertisers, and of course, our partnership with some of the biggest names in app publishing," said Shannon Jessup, chief revenue officer of Tapjoy.

"We are honored to work with many of the most popular titles in the app stores today to bring our fun and highly-engaging rewarded ads to millions of additional consumers."

Tapjoy most recently partnered with Atari to bring its ad platform to Rollercoaster Tycoon Touch. It was the first time the game had made use of rewarded video ads since it launched.


Former Editor

Ric was formerly the Editor of Pocket Gamer and the Deputy Editor of PocketGamer.biz. He still pops up time to time to review games.

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