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Zynga makes Unity exclusive rewarded advertising partner

Date Type Companies involved Size
August 3rd, 2017 partnership Unity Technologies
Zynga
Not disclosed
Zynga makes Unity exclusive rewarded advertising partner

Unity has partnered with Zynga to become the mobile game publisher’s exclusive rewarded advertising partner.

Unity’s ads platform serves more than 25 billion ad requests per month to over one billion players around the world.

All of Zynga’s games that currently use rewarded advertising will now integrate Unity’s ads platform.

Rewarding partnership

“The partnership with Zynga provides Unity advertisers with access to the most engaged players in mobile games, within some of the highest production quality IP in the space,” said Unity VP of Business Development of Advertising Julie Shumaker.

“We are thrilled to represent Zynga exclusively and partner with them in driving the ecosystem of rewarded advertising, a format 81% of all mobile game players prefer.

“Taking this player-centric approach translates to advertiser value, giving brands a full screen, opt-in engagement with the highest view completion rates in mobile. When you add in our first-party analytics platform, we are confident Unity is the platform of performance in mobile advertising.”

Zynga has just posted its financials for the three months ending June 30th 2017, in which it reported a profit of $5.1 million, its first since Q3 2015.


Senior Editor

Craig Chapple is Senior Editor of PocketGamer.biz and InfluencerUpdate.biz. He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.

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