Influencer marketing firm Matchmade scores $1.73 million in funding to grow business

Date Type Companies involved Size
August 30th, 2017 investment Matchmade $1.7m
Influencer marketing firm Matchmade scores $1.73 million in funding to grow business

Helsinki-based influencer marketing platform Matchmade has raised $1.73 million in funding to scale up its business.

The round was led by Global Founders Capital, with existing investors London Venture Capital and Reaktor Ventures also participating. Angel investor Henric Suuronen also joined as a new investor, and the firm also secured funds from Finnish agency TEKES.

The funding will be used by Matchmade to expand its operations and its enterprise offerings for agencies. It will also improve its data analysis and forecasting capabilities.

More transparency

"Influencer marketing is a rapidly developing industry, and there is a strong need for more transparency, better data analysis and forecasting, and a better understanding of ROI for all parties," said Jiri Kupiainen, CEO and founder of Matchmade.

"This funding round will allow us to offer the Matchmade platform to all players in the game influencer marketing space, bringing much needed structure and predictability to the ecosystem, as well as improving the quality and relevancy of sponsored content for the influencers' fans."

Matchmade is a spin-off of game developer Shark Punch, known for its game The Masterplan. Its influencer marketing services have previously helped grow organic downloads for Futureplay's Build Away! by 110%.

Former Editor

Ric was formerly the Editor of Pocket Gamer and the Deputy Editor of He still pops up time to time to review games.


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Jakub Trančík Chief Projects Officer
It's been pleasure (and great business) to work with Matchmade in past months. The investment is not a surprise to me, and I definitely recommend anyone to try their Influencer marketing platform :)