Football Manager developer Sports Interactive is relocating its offices to a new tech hub in Olympia Park called Here East.

As reported by Business Insider, the studio will move its 100 staff into a new 13,415 square foot space at the new £100 million development. Its developers say that Here East is now around 60% full.

Other business planning to relocate include gambling firm Ladbrokes Coral and fashion retailer Matches Fashion, while BT Sport already has a presence at the site. It is hoped that the space will allow different companies and start-ups to work together and collaborate on new projects.

Worlds collide

"We love the fact that Here East is right in the sweet spot where sport and technology meet. We've already collaborated with BT Sport on a video project and we're very much looking forward to similar collaborations with more of our new neighbours when we move to the complex in spring 2018," said Sports Interactive studio director Miles Jacobson.

"We're confident that our move to Here East will help us to shift our operations to the next level. The fact that we're helping with the regeneration of the area, maintaining the Olympic legacy and giving our team a better chance to afford to live near the office are all added bonuses."

Sports Interactive hasn't found its way to PG.biz headlines for many years now. Our last story about the PC and premium mobile developer was back in 2012, when it found that 11 copies of Football Manager were pirated on Android for every one sold.