News

IGN acquires Humble Bundle

Date Type Companies involved Size
October 16th, 2017 acquisition Humble Bundle
IGN Entertainment
Not disclosed
IGN acquires Humble Bundle

Entertainment media network IGN has acquired online games marketplace Humble Bundle.

The digital storefront's CEO Jeffrey Rosen said it will keep its own office and aims to work with IGN to help “further our plans”.

The financial terms of the deal were not disclosed.

“We chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity,” said Rosen.

“I can’t think of a better partner than IGN to help Humble Bundle continue our quest.”

Charity bundles

As well as having its own storefront where it sells downloadable games across platforms, Humble Bundle offers a number of regular pay-what-you-want bundles games on PC and mobile, as well as other software and books.

To date the company has raised more than $106 million for charity.

"John and I started Humble Bundle from our childhood homes," added Rosen.

"When our parents found out that our 'big idea' was basically the honor system of pay-what-you-want plus charity, they braced themselves for the possibility that we might never move out. Seven years later, thanks to the generosity of over 10 million customers, we’ve now raised $106 million for charity. We are incredibly proud of this figure, of our team, and the Humble community which got us here.

"But as far as we’ve come, we know we are just getting started. Even bigger things lie ahead, and we think IGN is the perfect partner to help us get there."


Senior Editor

Craig Chapple is Senior Editor of PocketGamer.biz and InfluencerUpdate.biz. He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.

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