Makers of launch new editorial site dedicated to reporting on the influencer marketing scene

Makers of launch new editorial site dedicated to reporting on the influencer marketing scene

Steel Media, the company behind, today announces the launch of, a website dedicated to journalism about, and resources for, those working in the burgeoning influencer marketing scene.

It joins Steel Media's existing three B2B sites, and, but will extend beyond gaming and look at how influencers are changing the PR and marketing ecosystems across multiple verticals.

All-star team

The site will be overseen by senior editor Craig Chapple and edited day-to-day by Danielle Partis. Writers on the site include veteran B2B journalist Stuart Dredge, and contributors Nina Cresswell and Ben Parfitt.

At launch, the site delivers daily news about online marketing campaigns, interviews with industry professionals, a list of 20 upcoming influencers to watch, a beginner's guide to influencer marketing, and more.

A searchable list of the most successful influencers is being constantly expanded. The site also benefits from a panel of ‘Viral Visionaries’, business insiders who contribute weekly thoughts and advice.

This advisory board includes leaders from, PocketWhale,, Flaregames, Spartan Elite, Keymailer, Yogscast, Facebook and more.

The site's launch partners are, Spartan Elite and, who are contributing data for features as well as sponsorship.

CEO Chris James explained that the mission of is to build an information hub for the business of online influencers.

"We are bringing our full editorial experience and information-gathering skills to bear on this phenomenon," he said.

"We believe our articles will help decision-makers better unlock the potential of the online influencer scene. will educate and inform professionals about the new breed of social and video thought leaders, demystifying the landscape for those intending to get involved and providing useful insight and links to those who already are.

"The new website joins our successful portfolio of industry-facing brands, and will appeal to those working in marketing and PR, as well as to influencers themselves who want to discover the business opportunities available to them."

Check out right here.


No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.