Advertising platform Leadbolt integrates playable ads

Advertising platform Leadbolt integrates playable ads

Mobile advertising platform Leadbolt has added playable ads into its suite of tools.

The in-app ads are available to both iOS and Android developers who are using Leadbolt’s SDK.

The company claims that playable ads on its platform have generated two times the click-through rates of its standard full-screen interstitial ads, and up to four times improvement in conversion rate.

"Reducing potential churn"

“Playable ads are outstanding vehicles for driving three very important success metrics for user acquisition campaigns: connection, conversion and engagement,” said Leadbolt Chief Revenue Officer Marc Carr.

“By previewing promoted games and apps directly in the ad itself before a download occurs, we’re basically providing a user-engagement experience with no-strings attached. Interested players are pre-qualified upfront reducing potential churn, and assisting the development of high-value, long-term relationships with new players.”

Senior Editor

Craig Chapple is Senior Editor of and He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.


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