Mobile performance firm PacketZoom has closed a $5 million series A funding round to continue developing its performance management platform.

The round was led by Baseline Ventures, with participation from First Round Capital, Tandem Capital and Arafura Ventures.

PacketZoom will use the money to further its expansion in Southeast Asia, Europe, and Latin America. It is also hoping to hire new members of the team in executive roles.

A testament to success

"Today's announcement is a testament to PacketZoom's success," said Shlomi Gian, CEO of PacketZoom.

"Poor network quality causes mobile app publishers operational challenges and costs them millions in lost monetization opportunities. PacketZoom's platform is the only solution that's been designed from the ground up to address these issues. Our platform provides mobile app developers with real-time insights, control and optimization capabilities without needing to make any code changes."

The company pushed into the EMEA region back in July 2017 when it hired Amos Ben Yaacov as its new General Manager EMEA.