Niantic's location-based augmented reality game Pokemon GO has won the Game category at the BAFTA Children's Awards.
Pokemon GO came out top in the game’s category, beating out competitors Monument Valley 2, The Playroom VR, and Pokemon Sun and Moon.
Host of stars
The event recognises excellence in the film, television and games industries.
The ceremony was hosted by Doc Brown at the Roundhouse, London, and presenters included Peter Andre, Matt Baker, Angellica Bell, Hugh Dennis, Rochelle Humes, Pixie Lott, Jordan Banjo and Perri Kiely.
You can view the full list of winners, which included in other categories such as Channel of the Year, Animation, Comedy, Drama and more, here.
Niantic was recently in the news after it reportedly raised $200 million to fund its location-based gaming and augmented reality efforts. Its next title, Harry Potter: Wizards Unite, is set to launch in 2018.