Niantic taps British celebrity Stephen Fry and composer George Fenton for new Pokemon Go ad

Niantic taps British celebrity Stephen Fry and composer George Fenton for new Pokemon Go ad

Niantic has roped in British celebrity Stephen Fry and nature documentary composer George Fenton to produce a new ad for its game Pokemon Go.

The ad, which mimics nature documentaries such as Planet Earth and Frozen Planet, is designed to show off new Pokemon that have been added as part of the third wave of updates. The new Pokemon are from the third-generation entries Ruby and Sapphire.

Fry is a well-regarded TV host and writer, and narrates the ad. Fenton, who composed the music, has previously worked on the very TV shows the advert takes inspiration from, including Planet Earth.

Still going strong

Contrary to popular belief, Pokemon Go remains an incredibly popular game around the world. SuperData Research estimated that the game generated $890 million in revenues in 2017 alone, and it was the ninth-highest grossing game worldwide in December 2017.

Niantic recently announced that it would be dropping support for iOS devices which don't support iOS 11 from February 28th 2018. This is likely due to the launch of the ARKit-enabled AR+ mode in December 2017.

The developer is also turning its attention to two other titles in 2018. It is releasing both a game based on the Harry Potter franchise, and a relaunch of its original game Ingress.

Deputy Editor

Ric has written for for as long as he can remember, and is now Deputy Editor. He likes trains.


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