Programmatic interactive mobile ads firm CrossInstall has launched a new tool to help advertisers track their spending.
Called the Opportunity Forecast Tool, it enables advertisers to view where adjusting their cost-per-install bid rates by small amounts could lead to increases in conversions on an overall campaign, geographic or publisher level.
The tool works by using real-time data to predict the volume impact of incremental increases and decreases to CPI. It then offers recommendations and opportunities where increasing the bid by a small amount on a given feature could result in more conversions during a user acquisition campaign.
Eventually CrossInstall intends to make the tool completely self-service.
“We want our advertisers to be able to scale their campaigns in a surgical, high-impact way while making just small price changes,” said CrossInstall CEO Jeff Marshall.
“We are passionate about enabling advertisers to make data-driven monetary decisions. What we do, as a DSP, is a complex process, and we want to eliminate black boxes and help advertisers feel confident they are driving the most conversions.
“With the Opportunity Forecast Tool, we want to lead the way into a future of transparency in traffic buying and forecasting accuracy. This tool will revolutionise advertisers’ abilities to balance scale and quality.”