Unity has partnered with programmatic marketing firm MediaMath and software as a service analytics company Moat to expand its Unity Ads services.
The MediaMath partnership gives the firm access to Unity's advertising reach and strengthens the platform's Unified Auction. The integration of Moat allows users to measure and verify attention metrics more effectively.
Unity has already seen improved metrics following the integration of Moat, with the service measuring 98.5% valid and viewable rates for Unity in January 2018.
"Unity's partnership with MediaMath provides clients with direct access to Unity's premium audiences within 100% professionally-developed, often exclusive content," said Unity VP of Advertiser Solutions Julie Shumaker.
"To add to this advertiser value, Unity's integration of Moat now validates unparalleled view completion rates and viewability scores nearly double the mobile in-app video benchmark. Integrating with Moat allows Unity to further validate viewability and present MediaMath, and all Unity unified auction buyers verified traffic."
Unity is currently gearing up to launch the first of its 2018 updates to its development engine. It has so far teased the Scriptable Render Pipeline and C# Job System which will be implemented in future updates.