News

Unity partners with MediaMath and Moat to bolster its Ads offerings

Date Type Companies involved Size
February 15th, 2018 partnership Moat
Unity
Not disclosed
Unity partners with MediaMath and Moat to bolster its Ads offerings

Unity has partnered with programmatic marketing firm MediaMath and software as a service analytics company Moat to expand its Unity Ads services.

The MediaMath partnership gives the firm access to Unity's advertising reach and strengthens the platform's Unified Auction. The integration of Moat allows users to measure and verify attention metrics more effectively.

Unity has already seen improved metrics following the integration of Moat, with the service measuring 98.5% valid and viewable rates for Unity in January 2018.

Advertiser value

"Unity's partnership with MediaMath provides clients with direct access to Unity's premium audiences within 100% professionally-developed, often exclusive content," said Unity VP of Advertiser Solutions Julie Shumaker.

"To add to this advertiser value, Unity's integration of Moat now validates unparalleled view completion rates and viewability scores nearly double the mobile in-app video benchmark. Integrating with Moat allows Unity to further validate viewability and present MediaMath, and all Unity unified auction buyers verified traffic."

Unity is currently gearing up to launch the first of its 2018 updates to its development engine. It has so far teased the Scriptable Render Pipeline and C# Job System which will be implemented in future updates.


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies