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Lightseekers developer PlayFusion partners with BAFTA to accelerate awareness of new technologies

Date Type Companies involved Size
February 20th, 2018 partnership BAFTA
PlayFusion
Not disclosed
Lightseekers developer PlayFusion partners with BAFTA to accelerate awareness of new technologies

Cambridge-based augmented reality developer PlayFusion has become an official partner of the British Academy of Film and Television Arts.

The partnership will help accelerate awareness of new technologies available to consumers, and also improve adoption of these new products.

Alongside the partnership, PlayFusion CEO Mark Gerhard has also joined the BAFTA VR Advisory Group. He will be offering his insights along with the rest of the group to help share knowledge throughout BAFTA and the UK games industry.

Celebrating innovation

"We’re honoured to partner with BAFTA, the hallmark for eminence within the creative industries," said Mark Gerhard, CEO and CTO of PlayFusion.

"BAFTA has always celebrated innovation and excellence within the entertainment universe and our union with BAFTA will help accelerate the awareness and adoption of new technologies and innovations available to consumers."

PlayFusion is best known for its game Lightseekers, a toys-to-life mobile title. It has also pressed into the realm of trading card games with the IP, which it is hoping to expand on with a string of tournaments throughout 2018.


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.

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