News

Mayor of London pledges $1.7 million to Games London

Funding helps programme support local industry

Date Type Companies involved Size
March 26th, 2018 investment $1.7m
Mayor of London pledges $1.7 million to Games London

The Mayor of London Sadiq Khan has pledged a further £1.2 million ($1.7m) in investment for Games London to help it grow the local industry.

The funding from the Great London Authority ensures Games London can run a three-year programme of events and activities, which includes the London Games Festival, from 2019 to 2021.

These events are designed to help generate revenue, support businesses and create jobs.

This year’s London Games Festival will take place from April 5th to April 15th.

Thanks to the additional funding Games London aims to facilitate a further £35 million-plus ($50m-plus) worth of investment in the sector, which it claims will create 270 jobs.

Creative hub

Dr Jo Twist OBE, Chief Executive of Ukie, said: “The Mayor’s continued support for the Games London programme is critical in maintaining and building on our global reputation as the capital for games and interactive entertainment.

“As an important part of the Mayor’s Cultural Strategy, the Festival celebrates the significance games play in an inclusive, diverse culture for all, and the investment programme is crucial in driving economic success for our innovative businesses making cutting edge experiences and technologies.”

Deputy Mayor for Culture and Creative Industries Justine Simons added: “London’s creative industries are vital to our success as a global city. That’s why I am delighted that the Mayor has committed a further £1.2m to Games London.

"This deal will ensure the capital’s reputation as an international games centre will continue to grow and will provide a boost to jobs and investment in the city’s creative sector.”


Head of Content

Craig Chapple is a freelance analyst, consultant and writer with specialist knowledge of the games industry. He has previously served as Senior Editor at PocketGamer.biz, as well as holding roles at Sensor Tower, Nintendo and Develop.