Mobile game blockchain distribution platform ALAX opens Hong Kong office

Set for token-based fundraiser on April 17th to 23rd

Mobile game blockchain distribution platform ALAX opens Hong Kong office

Mobile game blockchain distribution platform ALAX will hold a token-based fundraiser starting next week, April 17th to 23rd.

The campaign comes after ALAX has just published its Minimum Viable Product, ahead of the beta version which is planned for September.

The platform is a joint venture from blockchain business DECENT and app and game distribution platform Dragonfly. It aims to provide a platform for content creators and gamers alike, including ‘unbanked’ consumers worldwide.

The ALAX partnership means DECENT’s proprietary blockchain technology will be immediately rolled out to Dragonfly’s 100 million-plus active users.

App store for millions

ALAX recently partnered with Gionee, one of the largest smartphone manufacturers in China and India, shipping over 40 million smartphones worldwide in 2016.

The ALAX platform now comes pre-installed on Gionee’s new smartphones, with older models moving to the ALAX platform in line with regular updates. This will allow game developers to access tens of millions of ‘unbanked’ users  -  particularly in Southeast Asia, China and India.

HQ ready

As part of its commitment to the territory, ALAX has now opened its Asia headquarters in Hong Kong’s Cyberport business park.

“ALAX is doubling down on its commitment to connect the world’s top mobile games developers with consumers around the world," said ALAX co-founder Matej Michalko.

"And key to achieving this is by expanding our presence and network in some of the world’s largest mobile gaming markets which are in Asia.”

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Steve is an award-winning editor and copywriter with nearly 25 years’ experience specialising in consumer technology and video games. He was part of a BAFTA nominated developer studio. In addition to editing, Steve contributes to,, and, as well as creating marketing content for a range of SMEs and agencies.