Italy's games market generated $1.8 billion in 2017

46 per cent of the country's gamers play PC

Italy's games market generated $1.8 billion in 2017

The Italian games market made a cool $1.8bn last year.

That's according to data from the country's trade body AESVI, using the brand new Games Sales Data charts.

Breaking down the figures

Getting an idea of what the country's PC market is like is tough. The research shows that $360.7m was spent on digital downloads for console and PC, but it's unclear just how much of that is PC.

The same applies to the hardware stats, with accessories across the board bringing in $115.3m. That's an increase of ten per cent year-on-year.

Meanwhile, the report says that 46 per cent of Italy's consumers play PC, with 4.3 hours per week spent playing.

Mobile unsurprisingly was the most played type of device, with 52 per cent of the population gravitating towards smart devices.

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PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.