Performance-marketing platform Vungle has teamed up with Samsung to enable video ads on the Samsung Galaxy Apps store.
The partnership will allow developers access to customised promotional placements in Galaxy Apps ranging from entertainment and games to productivity-boosting applications.
Development teams from Samsung and Vungle have also designed custom placements within the store and have streamlined app acquisition.
The in-app video ads platform will receive an initial release in the US and South Korea. Distribution to consumers began earlier this month.
"Vungle and Samsung have worked in concert to create an integrated experience, including the ability to download apps directly from within the ad unit," said Vungle CEO Rick Tallman.
"This partnership provides advertisers with new opportunities to reach consumers while they are actively trying to discover and download new apps and games."