Children's games company Osmo has surpassed one million educational AR games sales on iPad.
Osmo’s tech revolves around a mirror that hangs over an iPad camera and points itself in front of the device. The camera recognises physical objects which in turn allow Osmo to create games with additional physical components.
Speaking to Venturebeat, Osmo CEO Pramod Sharma said the sweet spot for its games involved playful learning centred on classic games concepts.
“The bar is very high to get someone to spend $100 to $200 to get a product into their home,” said Osmo CEO Pramod Sharma.
“But we’re making that transition to where we’re no longer an early adopter product, given the price point. If we couldn’t get to that scale, that means we’re not ready for scaling big yet.”
Osmo previously raised $24 million in funding in December 2016.
The investment came from Mattel, Houghton Mifflin Harcourt, Sesame Street-maker Collab+Sesame and Calibrate Partners. Previous backers Upfront Ventures, Accel and K9 Ventures also joined the round.