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CrossInstall launches new playable mobile ads service for Facebook, Snapchat and Google

CrossInstall launches new playable mobile ads service for Facebook, Snapchat and Google

Mobile ads developer CrossInstall has launched a new mobile ads service to create playable ads across Facebook, Google, Snap and other platforms.

Called Creatives as a Service, the new unit offers storyboarding, design, development, and QA to help make sure all ads are universally compatible across platforms.

CrossInstall will also perform regular checks to ensure good loading, layout orientation, and interaction performance.

Additionally, potential clients also have the option to receive new creative builds every four, eight or 12 weeks with packaging being dependent on individual network and platform requirements.

CrossInstall aims to provide a self-serve dashboard in the coming months to deliver creative insights as well as ad spend and quality reporting.

Additional help

"Our goal is to provide a self-serve, real-time analytics dashboard where advertisers can get their hands dirty with playable optimizations and reporting,” said CrossInstall CEO Jeff Marshall.

“Advertisers will also be able to configure their own packaged builds based on dynamic parameter selections of their choosing. Eventually, clients will be able to view install, post-install, and ROI performance per creative and dynamic parameter setting.

“From there, we can work alongside clients to iterate and optimize their creatives to drive the best results and meet their goals."

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Staff Writer

Iain is a freelance writer based in Scotland with a penchant for indies and all things Nintendo. Alongside PocketGamer.Biz, he has also appeared in Kotaku, Rock Paper Shotgun, PCGamesN and VG24/7.

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