Avengers Infinity War boosts related mobile game downloads by 120%

IAP revenue was also boosted by 50% along with a 16% increase in DAU

Avengers Infinity War boosts related mobile game downloads by 120%

Marvel’s recent cinematic release of Avengers Infinity War has boosted downloads of Avengers-related mobile games by 120 per cent on average, according to Apptopia.

There are currently five titles that use the Avengers IP, each with a different developer. The mobile intelligence firm compared data from the 10 days before the movie’s launch with data from nine days after and found that in-app purchase revenue grew by 50 percent on average.

Average daily active users also received a boost of 16 per cent across the Avengers portfolio.

The most recent effort Marvel Strike Force was developed by FoxNext, while Kabam is behind Contest of Champions. Netmarble meanwhile published Marvel: Future Fight, TinyCo made Marvel Avengers Academy and D3PA developed Marvel Puzzle Quest.

The Avengers vs The Justice League

Apptopia also compared the portfolio of Avengers titles to Justice League-related releases to see which fared better in terms of revenue and downloads.

From Q1 2017 forwards Marvel remained on top in all quarters regarding IAP revenue. Concerning downloads, the only break came in Q2 FY17 when titles using the Justice League IP pulled in over 24 million downloads, spurred on by the release of Injustice 2.

Contest of Champions’ revenue made up 63 per cent of total revenue for the Avengers titles, while Injustice 2 took 71 per cent of Justice League-licensed releases.

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Staff Writer

Iain is a freelance writer based in Scotland with a penchant for indies and all things Nintendo. Alongside PocketGamer.Biz, he has also appeared in Kotaku, Rock Paper Shotgun, PCGamesN and VG24/7.