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India's Nazara partners with Indonesia's Touchten to publish mobile games in the Middle East

"Emerging markets are not a mere afterthought for us," says Touchten founder

Date Type Companies involved Size
May 15th, 2018 partnership Nazara Games
Touchten Games
Not disclosed
India's Nazara partners with Indonesia's Touchten to publish mobile games in the Middle East

Indian publisher Nazara Technologies has partnered up with Indonesian studio Touchten to publish games localised in Arabic especially for the Middle East.

The deal will see Nazara work exclusively with Touchten in a multi-year and multi-game partnership in the region to develop cooking games.

The first title in the deal is cooking app Dessert Chef. The title was launched on April 20th in India, UAE and Saudi Arabia, and is expected to launch globally in May.

"Not a mere afterthought"

“We are excited to announce the launch of ‘Dessert Chef’ a mobile social game developed by Nazara in partnership with Touchten that caters to the local audience, offering them a unique gaming experience,” said Nazara MENA CEO Savio Saldanha.

“With Touchten, we believe that this partnership will bring new, innovative gameplay and delightful content for cooking fans.”

Touchten founder Rokimas Soeharyo added: “Emerging markets are not a mere afterthought for us. We are positioned to build a presence in the Middle East, right from the start.

“This partnership with Nazara enables us to secure distribution for our localised game. With celebrity tie-ups through Nazara, we look forward to bringing innovative gaming content to our audiences”.

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Contributor

Craig Chapple is a freelance analyst, consultant and writer with specialist knowledge of the games industry. He has previously served as Senior Editor at PocketGamer.biz, as well as holding roles at Sensor Tower, Nintendo and Develop.