The Entertainment Software Association Foundation has teamed up with Red Bull’s media division to organise the ‘We Are’ initiative to encourage women to pursue a career in the games industry.
The scheme aims to achieve this by highlighting the work, achievements and legacy of women in the sector.
The campaign is currently focused on connecting women in games, but also plans to expand its reach to help other underrepresented groups in the future.
"At least 45 per cent of gamers in the United States are women. We Are encourages these women to follow that interest and join the video game industry," read a statement on the We Are website.
"There are roles within the industry that align with every personality, skill set, or area of interest. By raising the visibility of the women in the field, We Are helps pave the way and provides role models for the next generation of female video game professionals."