Mobile Action has ditched the subscription fee for indie games developers using its app store optimisation platform.
For the next couple of weeks days indies and small studios can get lifetime access to its suite of tools for a one-time special fee of $99.
Typically Mobile Action’s services cost $69 a month for start-ups or $499 per month for premium.
Through its ASO Intelligence platform the company offers a whole suite of tools for improving app store optimisation and improve discoverability on mobile.
Used correctly, app store optimisation offers a cost-effective way of improving discoverability on app stores and increasing organic downloads.
Mobile Action users can use Keyword Tracking to monitor their own and competitors’ keywords, and view live rankings on each to see which perform best. Mobile Action also offers up suggestions about the keywords developers are already using and what they should focus on next to help devs stay noticed.
The Startup Plan offers some core data points that every app publisher should have access to. Users can get data points such as Keyword Search Volume, Ranking Difficulty, Keyword Ranking History and Various Suggestion Based Insights.
Without having access to these metrics app publishers are often forced to blindly navigate their ASO strategy.
“I started my journey as an app developer back in the early days of the App Store,” said Mobile Action CEO Aykut Karaalioglu.
“After a few successes, I helped so many app companies as a growth hacker and took them from zero to hero. Then, I took our best practices and made our app-growth agency into a top App Store insights and intelligence platform.
“But still, so many app companies have a huge data disadvantage compared to the big players. That really bothers me. Building an app business is just 15 per cent to 20 per cent about the app, the rest depends on data-driven strategies.
“I believe every app developer should have a chance to get their product seen but without data it’s nearly impossible. I felt I needed to do something for the app developer community, the community I come from.
“That’s why for the next 30 days, we are changing the way we charge small developers.
“I know that Mobile Action is a great start for every single app company because I’ve have seen it deliver results again and again. Let us help you build an amazing company!”