Mobile marketing platform YouAppi made a number of new updates to its 360 platform to support developers with their user acquisition campaigns.
A new SDK has been released that lets companies gain direct access to programmatic advertising inventory.
YouAppi has also improved fraud protection through better bot detection and prevention. It has also signed a partnership with marketing analytics provider Moat to offer added services such as better ad metrics.
The 360 platform already offers services such as rewarded video, playable ad units and the ability to manage audiences in real-time.
“Mobile is undergoing near constant transition, as are the needs and interests of mobile users,” said YouAppi CEO Moshe Vaknin (pictured, main).
“New privacy laws across the globe highlight the necessity of creating a genuine partnership with the consumer, using data they’re comfortable sharing and doing so in the most intelligent and transparent way possible.
“This is why we’ve been laser-focused on providing the latest technological advancements and capabilities through our 360 Platform, to ensure marketers can be both agile and effective in today’s ever-changing mobile landscape.”