Rovio is running an Angry Birds Match event with pop-rock band Imagine Dragons in support of the Tyler Robinson Foundation.
The foundation, which financially and emotionally supports families dealing with pediatric cancer, is running a childhood cancer awareness month throughout September.
As part of this, Angry Birds Match is running an awareness event in collaboration with the band Imagine Dragons that will run until September 25th.
The event will add a host of themed locations, characters and outfits to promote the partnership, and frequently link to the charity’s website to promote support and donations.
“We are incredibly grateful to Imagine Dragons and Rovio Entertainment for using this compelling brand pairing to support TRF and the many families battling pediatric cancer,” said TRF executive director Kim Gradisher.
“By using their considerable public platform and reach to draw awareness and encourage giving, Imagine Dragons and the creators of Angry Birds have helped to make a deep impact in the lives of TRF families.
“Every day, but particularly in September during childhood cancer awareness month, it’s so important to let these families know they do not face their battle alone.”
Rovio CMO Ville Heijari added: “It’s an honour to team up with Imagine Dragons to support all the good the Tyler Robinson Foundation does for children and families battling this life-threatening disease.”
Imagine Dragons commented: “The Tyler Robinson Foundation is a cause very close to our hearts. These kids and their families should never have to suffer financial despair when they're already battling cancer together, and it's an honour to help them out any way we can.
“We jumped at the chance to join with Angry Birds to bring more awareness and support to TRF and these kids."