News

Nielsen snaps up market research outfit SuperData

No figure put on the deal

Date Type Companies involved Size
September 6th, 2018 acquisition Nielsen
SuperData Research
Not disclosed
Nielsen snaps up market research outfit SuperData

Market tracker Nielsen has snapped up New York-based research firm SuperData.

No figure has been put on the deal, but the duo believe this union will give its clients a greater insight into the global games market.

SuperData will be rebranded 'SuperData, a Nielsen company' moving forwards.

"Shared vision"

“Video games have become a mainstream form of entertainment that engages and excites billions of people globally," SuperData CEO and co-founder Joost van Dreunen said.

"In Nielsen we found a shared vision of helping clients understand the changes taking place in consumer entertainment preferences."

Our sister-site PCGamesInsider.biz has more on the story.


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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