News

Nielsen snaps up market research outfit SuperData

Date Type Companies involved Size
September 6th, 2018 acquisition Nielsen
SuperData Research
Not disclosed
Nielsen snaps up market research outfit SuperData

Market tracker Nielsen has snapped up New York-based research firm SuperData.

No figure has been put on the deal, but the duo believe this union will give its clients a greater insight into the global games market.

SuperData will be rebranded 'SuperData, a Nielsen company' moving forwards.

"Shared vision"

“Video games have become a mainstream form of entertainment that engages and excites billions of people globally," SuperData CEO and co-founder Joost van Dreunen said.

"In Nielsen we found a shared vision of helping clients understand the changes taking place in consumer entertainment preferences."

Our sister-site PCGamesInsider.biz has more on the story.


Editor - PC Games Insider

Alex Calvin launched PCGamesInsider.biz in August 2017 and has been its editor since. Prior to this, he was deputy editor at UK based games trade paper MCV and content editor for marketing and events for London Games Festival 2017. His work has also appeared in Eurogamer, The Observer, Kotaku UK, Esquire UK and Develop.

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