Digital marketing outfit Jellyfish has acquired app store optimisation agency ASO Co.

The digital marketing company snapped up 75 per cent of ASO Co with an agreement to acquire the remaining 25 per cent in 21 months. The value of the deal was not disclosed.

Among ASO Co’s clientele include Spotify, eBay, Twitter and games developer Goodgame Studios. Jellyfish hopes the purchase will broaden the app services currently on offer to clients to better suit mobile strategy and apple search ads.

As part of the acquisition, around 30 ASO staff will move to Jellyfish's London HQ as the two agencies combine resources.

Reeling it in

"To grow a company into a market leader in just two years is impressive,” said Jellyfish chief executive Rob Pierre (pictured, right).

“As Google and Apple invest further in-app products and analytics, it’s more important than ever for us to be able to offer this capability to clients.

“Our values and vision perfectly aligned to make this the right acquisition at the right time."

ASO Co CEO James Bott (pictured, left) added: "From the very first meeting with the team at Jellyfish, we knew instinctively that this could be an excellent fit for us.

"Our shared experiences as independent, entrepreneurial agencies with a vision for continued growth, gave us an instant connection.

“Jellyfish hold a unique place in the market, and we wouldn’t have partnered with anybody else."